As a result of a downturn in the economic climate in Ireland, peoples attitude to dining out changed dramatically. Dylan reacted to this by developing a commercial brand that would add a new style of casual dining to Dublin. He did this with the support and assistance of his new business partners. Dylan created Rustic Stone, a fun, accessible casual dining experience which has proved to be an incredible commercial success both with customers and critics. Rustic Stone is currently one of the hottest restaurants in town.
”Inventing Rustic was a huge learning curve for me and taught me to trust my own instincts on what I believed customers really wanted. It was great fun removing the formality and looking at things from a totally different angle.”